Ones to watch

Up-and-coming cities

The Ones to Watch are cities with great immediate potential and likely to rise in our rankings in the near future.

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Although they did not make it into the top 20, their high buzz scores indicate their effective branding. If these cities manage to increase their asset scores in categories such as crime index, attractions and quality of life, they could easily rank higher in the future.

Ones to Watch

41.70
21. Los Angeles
Assets: 47.71
Buzz: 35.7
Average: 41.70
41.43
22. Vancouver
Assets: 53.87
Buzz: 28.99
Average: 41.43
39.61
33. Miami
Assets: 49.44
Buzz: 29.79
Average: 39.61
39.38
36. Cape Town
Assets: 49.43
Buzz: 29.33
Average: 39.38
38.63
43. Atlanta
Assets: 50.49
Buzz: 26.76
Average: 38.63
38.54
44. Hong Kong
Assets: 49.75
Buzz: 27.33
Average: 38.54
37.96
51. Chicago
Assets: 40.94
Buzz: 34.98
Average: 37.96
37.33
56. Toronto
Assets: 47.11
Buzz: 27.55
Average: 37.33
37.17
59. Venice
Assets: 44.73
Buzz: 29.61
Average: 37.17
37.02
65. Las Vegas
Assets: 42.19
Buzz: 31.84
Average: 37.02
  • Assets
  • Buzz

The US city to watch

Why is Miami on our global radar? Read more

*The number in brackets represents the city’s ranking within the CBB ’22.

Working with airlines: Hong Kong Express

With Hong Kong Express, Saffron’s ethnographic research revealed that customers saw travel as a life essential.

Read more